After watching the video, "The Merchants of Cool" in class, we talked about the people who would like to think that they are not influenced by advertising, current trends, or the latest fashions. The fact is, advertising these days is so ubiquitous, no one can escape its power entirely. Those who say they are not affected or belive they are not naive enough to give in to these big greedy corporations do not realize how much they really are impacted.
The Devil Wears Prada is a movie, based on the book, about a young aspiring journalist in New York City who knows nothing about the fashion industry, but gets a job as the assistant to Miranda Priestly, the ruthless editor of a major fashion magazine. This clip, in particular, is an example of what we have talked about over the past couple of days: the idea that major corporations and brands, determine how we act, what we wear, and who we are, and no matter how hard we try to ignore them no one is immune. When the main character, Andy, laughs over how much thought is being put into assembling an outfit for a photoshoot, the editor, Miranda, explains to her that even though she may be trying to show the world that she "takes herself to seriously to care about what she puts on her back" by wearing a "lumpy blue sweater" to work, that sweater was chosen for her by the people in that room.
http://www.hulu.com/watch/13046/the-devil-wears-prada-cerulean-sweater
Julie S.
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Exactly. I think that some people just don't want to accept the reality of it. Advertising is so much a part of our daily life, I think its influence has surpassed, in many cases, the completely conscious and delved into the subconscious. I think that it should be made clear that despite my film and music tastes being out of touch with so called marketing reality, I feel that marketing affects how I live profoundly. The difference is in more subtle ways. For instance, when choose what I'm going to wear to school, the clothes in my closet are not unique or in any way deviant from mainstream culture. I don't consciously think of what I'm going to wear, and therefore may be under the impression that I'm immune to marketing. However, subconsciously, I am extraordinarily influenced.
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